Tuesday, May 29, 2012

The phone not ringing

Originally posted 2/27/2012

Let's Get the phone to ring


Every year at this time I hear: “my phone is not ringing”, “My guys are not working”, “I need work!” “What can I do?!” This is the time of year when people are not thinking about their home’s HVAC and plumbing. You need to jog the customer’s memory of the pain, the cost of emergency repairs and give them a reason to do some of those recommendations you made in your previous visits. Those extra recommendations and deferred replacement proposals that they failed to act upon can be the answer to your slow period. I know of one salesman who’s self-generated leads ADDED $50,000 a month in sales just by going through old service tickets and making appointments to review the customer’s needs. It is time to mine the file cabinets for the gold that is in the recommendations from the past 18 months. With some well thought out promotions you will be able to lubricate some of your clients to make their purchasing decisions.

But you say “I only have service tickets where the tech recommended (or only wrote down) only one repair” or “I do not have any idea if the quotes that we did not close were sold by some else”. The Service Nation Alliance has the tools and training that allows you to develop these sales and service practices. Sales and tech training are just a couple of benefits that your Service Nation Alliance membership provides you. Take this opportunity and reserve your place in future classes to avoid this problem in the future.

Upcoming events and training:
“Value Added Sales Training”
April 3-5
American Airlines Training Center in Fort Worth

This 3 days training combines and introduces you to home performance contracting and tried and true sales practices from successful contractors. This is a great introduction for the new sales person and provides some added tools for the experience veteran.
Email me at matt.prazenka@serviceroundtable.com to reserve your space.

Coming is Joe Cunningham’s “Service Technician Training” program. At the last Service Nation Alliance session he taught to an overflow group and people had to be turned away. We are limiting the session to 40 people and 3 techs per company, and expect it to fill up quickly when it is open to enrollment. The location and date will be announced shortly.

Now you really always wanted to go to Australia haven’t you? See the sun rise in the southern hemisphere and be able to say Gd day, and now you have a best reason in the world to take that trip.  In May we are having the Service Nation Alliance’s “International Leadership Conference” in Australia, a chance to be part of a small intimate meeting and discussion up close with Mark Matteson. It is very likely that you will be able to present you specific issues and have an in depth discussion and gain the perspective of an expert and feedback from your peers. All at a fraction of the cost of retaining an consultant while you have the ability to enjoy exploring a new country. It also will allow you to focus on your discussion without calls and text messages as your business is most likely sleeping because of the time change (16 hrs difference from Dallas). I guess the question is why would you not go?
To sign up now or learn more contact me @ Matt.prazenka@serviceroundtable.com

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